The TV ad singlehandedly helped shatter Dairy Milk's ‘kids-only’ image and positioned it as a brand for adult consumption. Cadbury is the first of the UK’s major confectionery companies to add a standard dark milk chocolate option and it follows innovative brands such Montezuma’s and Divine Chocolate who recently introduced premium 54% and 45% cocoa variants, respectively. Conceptualised by Ogilvy, the 55-seconder opens with Aishwarya sitting at a nearly empty airport lounge enjoying some “me-time” while nibbling on chocolate. Interestingly, millennials seem to be the target consumer for all Mondelez brands. Cadbury’s has shrunk the size of the new bar – making it appear healthier; The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk Dairy Milk bar weighs 110g and costs £1.50, Darkmilk is 85g but priced at £1.49 Cadbury’s to launch a new ‘Darkmilk’ chocolate bar for ‘grown-ups’ with a higher cocoa content. 56K. Cadbury Dark Milk will help to grow the chocolate category through premiumization by being more relevant and attractive to mature, discerning consumers leading to a scale up in category consumption. Photos. Cadbury Easter Candy Coated Mini Balls, Milk Chocolate With A Crisp Sugar Shell, In Assorted Spring Colors, For Easter Baskets And Egg Hunts, Bulk Pack 5 Pounds 4.0 out of … The commercial deliberately tries to showcase the new range as something exclusively created for a mature consumer. Cadbury Dairy Milk, our mother brand has the age old recipe containing cocoa, milk and sugar ingredients. Sorry, there was a problem with your subscription. The arrival of Cadbury Bournville Fingers has been announced and they sound perfect. The 'Darkmilk' bar weights 85g while the classic Dairy Milk weighs 110g. More chocolate liquor and other ingredients are added to form a liquid. for everyone, for more details watch the video Thank you for Watching and Keep Supporting. The new Darkmilk offering is made with 40 per cent cocoa, double the proportion found in the classic Dairy Milk. The launch of Cadbury Dark Milk will be supported by a 360-degree communication campaign. Few months back, Cadbury's healthier variant with 30 per cent lower sugar had our attention. She tersely replies that he'd need to grow up before she does that. Cadbury Dark Milk. Cadbury has launched a new version of its famous Dairy Milk bar, Darkmilk, which the confectioner claims has a “more grown up taste” than its regular chocolate. Category Entertainment; Show more Show less. Introducing Cadbury Dark Milk. The Darkmilk bar has a much … Information availability has become more precise, more accessible and quicker than ever before.”, He also points out that as a category, chocolate has been growing in strong double digits and has been leading the growth in the FMCG/F&B industry. 30 per cent less sugar than the original bar, Why the value of Bitcoin has dropped today, and latest price in USD and GBP, Here's when the new lockdown measures in England could end, and how they'll be reviewed, Why calls for tougher lockdown rules have sparked fears of nurseries closing, What you need to know about Donald Trump's potential impeachment, Steve Smith accused of 'cheating' again as stump video emerges from Australia vs India Test. We couldn't help asking Viswanathan the obvious question here — In what way does Dark Milk stand out from the familiar taste of Dairy Milk? A proposition for grown up palates, Cadbury Dark Milk appeals to an advanced, matured audience who enjoy varied experiences in their “me time” indulgent moments. Cadbury Dark Milk will help to grow the chocolate category through premiumization by being more relevant and attractive to mature, discerning consumers leading to a scale-up in category consumption. We speak to Anil Viswanathan, director (marketing), Chocolates, Mondelez India, about what led to the birth of Cadbury Dark Milk. Cut to today, Mondelez India has introduced a new range of premium chocolates — Cadbury Dark Milk. Cadbury's nostalgic campaign joins forces with '80s and '90s icons Jason Donovan and Kim Wilde to invite "grown up" people to try a new chocolate bar. We all remember the classic ‘Asli Swad Zindagi Ka’ commercial from the 90s. We remember that Cadbury had launched high-end offerings, such as Bournville, in the past. Disappointing. Cadbury Dark Milk - Grown Up Chocolate. #GrownUpChocolate #CadburyDarkMilk #RainyDay #Monsoon. July 4, 2020. However, the market share of milk chocolate and white chocolate is expected to experience a “significant drop”, which will be absorbed by the dark chocolate segment over the next four years, the firm predicted. Here is what our first impressions of this new Cadbury product were like: All pages of the Website are subject to our terms and conditions and privacy policy. Cadbury Dark Milk will help to grow the chocolate category through premiumization by being more relevant and attractive to mature, discerning consumers leading to a scale-up in category consumption. All rights reserved. As chocolate made especially for the taste buds of the grown-ups, Cadbury Dark Milk dabbles between the worlds of milk chocolate and dark chocolate, thus claiming to have a rather unconventional taste. 1. Cadbury's to launch a new 'Darkmilk' chocolate bar for 'grown-ups' Cadbury is launching a new darker chocolate bar for ‘grown-ups’, but has shrunk the size – making it appear healthier. # CadburyDarkMilk # RicherDarkerCreamier # GrownUpChocolate 525. See All. Copyright © 2021 afaqs!. Cadbury has launched a new version of its famous Dairy Milk bar, Darkmilk, which the confectioner claims has a “more grown up taste” than its regular chocolate. However Daniel Peter was still way ahead of them – using condensed milk rather than powdered milk to produce a chocolate … © 2020 Associated Newspapers Limited. It is a sweet spot between dark and milk chocolate, — the rich, intense notes of a dark chocolate and also the creamy, smooth texture of indulgent milk chocolate.”. Milk chocolate accounted for close to 51 per cent of the European chocolate market share in 2017, data from TechNavio shows. For those who don't need others' validation. The reduced sugar bar is due to hit shelves in 2019 but Darkmilk is already available in shops. The Grown-Up Chocolate. Viswanathan points out, “We have a robust mechanism to measure ROI on different media elements year-on-year, and we devise our media strategy basis the successes we see with different activations across media elements.”, Viswanathan agrees that information about consumer habits and responses, in today’s world, can be gathered much faster, “Social listening tools help measure consumer reactions in no time. At the Cadbury Factory, the cocoa is generously mixed with milk as well as sugar to form a chocolate liquor, which is evaporated to make a chocolate crumb. The sweet spot between milk and dark chocolate, Cadbury Dark Milk offers a smoothly intense, deep deliciousness with a rich taste. Guess we'll have to wait and see whether Cadbury Dark Milk manages to take on the chocolate category on Indian shores. The communication for brands, such as Cadbury Silk, Five Star and Fuse, is aimed at millennials. Thousands of litres of milk are provided by Tasmanian dairy farmers. Cadbury has unveiled a nostalgic campaign to celebrate all things ‘grown up’ with … Though white chocolate contains only cocoa butter, dark and milk chocolates can have a cocoa content of anywhere from 30-90%. “It actually underwent rigorous consumer research — product preference, packaging research, thermal stability, proposition evaluation/concept testing, etc. 69. Wasted calories. While Dark Milk has ‘more intense notes’ as it has a higher percentage of cocoa and a different manufacturing process. Containing 40% cocoa solids, as opposed to Dairy Milk which contains 23%, Darkmilk offers consumers a more ‘grown-up taste’, acting as an alternative to their purely dark chocolate alternative, Bourneville. To me it tasted very much like Cadbury used to 10-15 years ago but then I’m only in my mid twenties so I’m sure others will be more qualified to comment. “We know our audience are looking for a new and more grown up taste when it comes to chocolate so we’ve introduced Cadbury Darkmilk to give a rich and creamy alternative for a delicious chocolate treat,” said Benazir Barlet-Batada, of Cadbury parent company Mondelez International. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. Last month Cadbury announced it had produced a version of Dairy Milk containing 30 per cent less sugar than the original bar. Cadbury's advertising journey has come a long way just as the brand itself (the brand touched the 70 years milestone in the country last year). Cadbury said it had produced the sweet treat to meet increasing consumer demand for dark chocolate, which is considered by some to be a healthier alternative to conventional milk chocolate. The new Darkmilk … From Prima. Cadbury produced their milk chocolate drink based on Sir Hans Sloane’s recipe between 1849 and 1875; and Cadbury added their own milk chocolate bars in 1897. The richest, creamiest chocolate Cadbury has ever made. Experience its richer, darker and creamier taste and thank us later. It’s pretty good chocolate but it’s more expensive and you don’t get as much (very thin bar). Cadbury is launching a new darker chocolate bar for ‘grown-ups’, but has shrunk the size – making it appear healthier. It has more cocoa and less milk as compared to regular Dairy Milk bars. https://www.afaqs.com/.../cadbury-dark-milk-chocolate-for-grown-ups Dark Milk is a global brand, hence we had lot of learning from other countries as well, but we have developed the Dark Milk bundle to suit the Indian market after almost 2 years of detailed research,” he explains. And he maintains, “Our biggest brands — Cadbury Dairy Milk and Cadbury Dairy Milk Silk, have experienced great success with the launches and activations this year thereby leading growth for the category.”. Cadbury Darkmilk "It's a bit grown up" by VCCP. Cadbury Dark Milk. As against Rs 40 for a 43-gram bar of the regular Dairy Milk, the 72-gram pack of Dark Milk is priced at Rs 99 (available in Original – Rich & Creamy variant) and the 156-gram pack is priced at Rs 199 (available in Original – Rich & Creamy and Salted Caramel – Rich & Creamy variant). Taking the cue, he says, “Dark Milk’s taste is crafted for evolved consumers with mature palates/sensibilities. A young, dapper looking fellow chooses to sit next to her and not-so-subtly asks if she would share a bite of chocolate with him. It’s nof a dark chocolate (I LOVE dark chocolate) but not sickly milk chocolate either. Aishwarya Rai Bachchan has been roped in as the face for the new sub brand in India. Cadbury Dark Milk, a richer, darker, creamier treat for grown ups. The TVC will be supported with some outdoor and digital campaigns and strong in-store visibility. Dairy Milk. Digital takes the lead when it comes to reaching millennials and Gen Z consumers, especially in top tier towns. The ad featured a young woman cruising across a cricket field in a celebratory dance. Cosy up with a Dark Milk and make the most of a rainy day. From time-to-time, product details on this Website (including pictures and descriptions) will differ from those actually purchased by you. TV continues to remain the lead medium of communication, however digital is fast catching up. Cadbury and Mondelez Australia Pty Ltd aims to provide up-to-date and accurate product information for the products listed on this Website. The quantity of cocoa solids used can impact the price of the finished product, although while it's cheaper to buy, it may not be as full and rich in flavour as a more expensive one with a higher cocoa content . With a higher cocoa content than its Dairy Milk range, Cadbury Darkmilk was launched in the UK in September 2018, answering consumer demand for ‘pure’ chocolate. CADBURY fans are in for a treat because soon you'll be able to buy dark chocolate Dairy Milk. Demand for dark chocolate has increased “significantly” in Europe in the past five years, according to market research firm TechNavio. The Grown Up chocolate. 0:26. The Dark Milk was quite a good balance (I like both Cadbury Dairy Milk, as well as good quality G&B or Hotel Chocolat dark), but I didn't get an instant chocolatey hit, and was left with a cheap after taste. Arriving in shops throughout October the delicious biscuit favourite has had its traditional Dairy Milk coating swapped out for some classic Bournville dark chocolate. Circa 2000, Bollywood actor Amitabh Bachchan was brought onboard as Cadbury’s first celebrity ambassador for the ‘Kuchh Meetha Ho Jaaye’ series, which proposed the chocolate brand as a substitute for Indian sweets. It's a bit grown up. The new variant, Dark Milk, has dropped ‘Dairy’ from its name, and makes its proposition clear — meant for grown-up palates. Over to him. Cadbury is banking on your nostalgic knowledge to promote its new Cadbury Darkmilk bar. See All. Photo credit: Cadbury's. 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