Subject: Join iAcquire’s Blogger Network. Use a straightforward subject line. That explains why 47 percent of marketers test different subject lines to augment their email marketing efforts.. The Smooth Opening. The subject line is your biggest ally here and you should use it to get the influencer to open your outreach and read your offer. Here are 10 steps to crafting a pitch perfect email, as well as a hypothetical outreach email we’d use ourselves. Don't overthink it. If certain themes or ideas keep getting the person’s attention, remember them when deciding how to word the follow up email subject line. Here are some examples of attention-grabbing subject lines: “Question about [goal]” Here’s what you need to do: Create a catchy subject line; Make it … Perfect outreach email template is still just a “template”. Therefore, you need to write something in the subject line that makes them so curious that they cannot resist opening – and then also continuing to read. More than providing clean copy that doesn’t get in its own way, your initial outreach email has to finesse the influencer. It takes time and thought to get it right. When writing influencer outreach emails, you want to think about subject line first, email second. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. According to Emma Brudner of Hubspot, "The best sales email subject lines are creative, interest-provoking, and informative without giving too much away." However, over the past few years, I’ve seen a few common mistakes made which result in bad subject lines. Don’t consider it as a ready-to-send email! Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. After all, you can spend all the time in the world crafting the perfect message. Yep, it’s not enough just to put the influencer’s name in the subject line. Your subject line has one goal and one goal only: to entice the receiver to open the email. To ensure it gets opened, you have to find a way to make your email stand out from the rest. 1 - Subject line. 35% of email recipients open emails solely based on the subject lines. But if they don’t get opened, you may as well have not sent them in the first place. Keep it short and simple. 1. Personalised email. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Writing a great subject line is hard. It’s these kinds of details that will help you figure out how to craft the right messaging in an outreach email to a specific influencer. If you want your influencer outreach campaign to succeed, you should personalize every pitch you send. It is crucial to craft compelling subject lines that urge people to click through. 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